Privacy Policy

Last updated: October 19, 2026

Eye Love Sunshine ("we," "us," or "our") respects your privacy. This Privacy Policy explains what personal information we collect when you visit www.eyelovesunshine.com (the "Site") or buy from us, how we use and share it, and the choices and rights you have, including rights under California law.

1. Information We Collect

Information you give us

  • Contact and order details: name, email address, shipping and billing address, phone number if provided, and order history.
  • Payment information: processed directly by our payment providers. We do not store full card numbers.
  • Messages you send through our contact form, reviews, and newsletter signups.

Information collected automatically

  • Device and usage data: IP address, browser type, device identifiers, pages viewed, referring pages, and time spent on the Site.
  • Essential cookies and Squarespace analytics data (see Section 5).

Information from others

  • Our payment, shipping, and platform providers may share details needed to complete or protect your order, such as fraud screening results or delivery status.

2. How We Use Your Information

  • To process, ship, and support your orders, returns, and exchanges.
  • To respond to your questions and requests.
  • To send newsletters and promotions if you have opted in. You can unsubscribe anytime.
  • To operate, secure, analyze, and improve the Site and our products.
  • To detect and prevent fraud and misuse.
  • To comply with legal obligations and enforce our Terms of Service.

3. How We Share Information

We do not sell your personal information for money. We share it with:

  • Service providers who help us run the business, such as our website and e-commerce platform (Squarespace), payment processors, shipping carriers, email marketing tools, and Squarespace's built-in analytics. They may use it only to provide services to us.
  • Advertising and analytics partners, such as Meta (Facebook and Instagram), Google, and other advertising or analytics platforms we may use now or in the future. They may receive device data, browsing activity, and purchase events through cookies, pixels, and similar tools to measure and personalize ads.
  • Legal and safety recipients, when required by law or to protect rights, property, or safety.
  • Business transfers, if our business is involved in a merger, sale, or similar transaction.

4. Marketing Emails

If you subscribe to our newsletter, we will email you about new products and offers. Every message includes an unsubscribe link. Transactional emails about your orders will still be sent after you unsubscribe.

5. Cookies and Analytics

We use cookies, pixels, and similar technologies to run the Site, understand traffic, and market our products. These include essential cookies (such as for your cart, checkout, and security), Squarespace analytics, and advertising and analytics tools from Meta, Google, and other platforms we may use now or in the future. These partners may collect information about your activity on our Site and across other websites and apps to deliver and measure ads. You can manage cookies through your browser settings and adjust ad preferences through your Meta and Google account settings, or opt out of interest-based ads at optout.aboutads.info. Blocking essential cookies may affect how the Site works.

6. Data Retention

We keep personal information only as long as needed for the purposes above, including to meet tax, accounting, and legal requirements, and then delete or de-identify it.

7. Security

We use reasonable administrative, technical, and physical safeguards and rely on providers with industry-standard protections. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

8. Your California Privacy Rights (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act, gives you the right to:

  • Know and access the categories and specific pieces of personal information we collect, use, and disclose.
  • Delete personal information we have collected from you, subject to legal exceptions.
  • Correct inaccurate personal information.
  • Opt out of the "sharing" of personal information for cross-context behavioral advertising. We do not sell personal information for money, but our use of advertising tools from Meta, Google, and similar platforms may be considered "sharing" under California law. You can opt out through the "Do Not Sell or Share My Personal Information" link or the contact form on our Site, and we honor Global Privacy Control (GPC) browser signals.
  • Limit the use of sensitive personal information. We do not use sensitive personal information for purposes that require this right.
  • Non-discrimination: we will not treat you differently for exercising your rights.

Categories collected in the last 12 months: identifiers (such as name, email, IP address); customer records (such as address and order details); commercial information (purchase history); internet activity (browsing and interaction data); and general geolocation derived from IP address. These are collected from you, your device, and our service providers, for the purposes in Section 2, and disclosed to the categories of recipients in Section 3.

How to make a request: submit it through the contact form on our Site. We will verify your request by matching information you provide with information we hold, and respond within the time required by law. You may use an authorized agent, who must provide proof of authorization.

Shine the Light: California residents may request information about disclosures of personal information to third parties for their direct marketing purposes. We do not make such disclosures.

9. Other U.S. State Rights

Residents of other states may have similar rights under their local laws. Contact us through the contact form and we will respond as required by applicable law.

10. Children's Privacy

The Site is not directed to children under 13, and we do not knowingly collect their personal information. If you believe a child has given us information, contact us and we will delete it. We do not sell or share personal information of anyone, including consumers under 16.

11. International Visitors

We are based in the United States, and information is processed in the U.S. By using the Site from outside the U.S., you understand your information will be transferred there.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date shows the current version, and significant changes will be noted on the Site.

13. Contact Us

For privacy questions or requests, please use the contact form on our Site.